About Us

I am Mrs. Rukmani and, along with Mr. Prakash, I co-founded DevElixir Natural Cosmetics in 2014, a physical store located in Gudiyatham. What began as a local endeavor blossomed into something greater when we took our brand online in 2019. Our journey has always been centered around our deep passion for Ayurvedic herbal, Organic  herbal, and Natural Beauty practices, as well as our commitment to natural healing.

You are very important to us:

Rituals wellness with radiant beauty

It sounds like your luxury brand specializes in skincare and beauty products that are centered around Ayurvedic principles and aromatic essential oils. Ayurveda is an ancient system of medicine that originated in India and emphasizes the use of natural ingredients to promote overall well-being, including skincare and beauty.

Your product line includes a wide range of items, such as cleansers, moisturizers, hair care products, baby care products, and items specifically designed for men’s skincare needs. This suggests a diverse and comprehensive approach to addressing various aspects of skincare and personal care.

Using pure and natural ingredients is a key selling point for many consumers who are looking for high-quality and holistic skincare solutions. A focus on natural ingredients aligns with the principles of Ayurveda, which often involves the use of herbs, botanicals, and oils derived from plants.

Overall, your brand appears to cater to individuals who prioritize natural and holistic approaches to skincare and beauty, with an emphasis on the therapeutic and aromatic benefits of essential oils. This combination of Ayurvedic principles and aromatic essential oils may make your brand stand out in the luxury skincare and beauty market.

what is DevElixir doing?

  1. Use of Natural Ingredients: Ayurvedic cosmetics prioritize the use of natural ingredients, such as herbs like neem, tulsi, aloe vera, and various plant extracts. These ingredients are chosen for their potential benefits to the skin, hair, and overall health.
  2. Holistic Approach: Ayurveda takes a holistic approach to beauty and wellness, considering the interconnectedness of the mind, body, and spirit. Products from Develixir may aim to address both physical and mental well-being.
  3. Customization: Some Ayurvedic cosmetics companies offer personalized products or consultations to tailor skincare and personal care routines to individual doshas or skin types, as per Ayurvedic principles.
  4. Avoidance of Harmful Chemicals: Ayurvedic cosmetics often avoid harsh chemicals, synthetic fragrances, and artificial colors that can be irritating or harmful to the skin.
  5. Sustainability: Many natural cosmetics companies, including those focusing on Ayurvedic principles, prioritize eco-friendly and sustainable packaging and sourcing practices to minimize their environmental impact.
  6. Transparency: Companies like Develixir may emphasize transparency in ingredient sourcing, production processes, and product labeling to build trust with consumers.
  7. Product Range: Ayurvedic cosmetics companies typically offer a range of products, including skincare items like creams, lotions, and oils, as well as haircare products and personal care items like soaps and shampoos.